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Mission
- One sentence, easy to memorize
- Captures the purpose of your organization far into the future
- Shows how your organization is unique from others
- This will be your filter for decision making
Vision
- One short paragraph in present tense describing the communities your organization serves after your organization has achieved its mission
Values
- A short list, also known as principles
- The values behind why the organization was created
- Try to include organizational, human, social, economic and political values
Goals
- A short list of long-term goals, approximately three years out
- Keep goal statements general and pertinent to your organization’s mission
- Update goals every two-three years (mission, vision and values should be more permanent)
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